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2019
Client: The Pet Corner
Focus: Visual Identity
Industry: Retail
The re-branding has a straightforward, approachable tone of voice that is smart, playful, elegant and fun.
We eliminated the color gradient of the background. For the icon we worked 2 options: one outlined and another one solid. We maintained the solid option because it represent the strength of the brand, plus the new Logo Color Palette has a solid & warm-pastel orange color to keep the brand cozy look & feel.
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Team
Our Role:
+ Creative Direction
+ Visual Identity
+ Packaging
+ Creative Strategy
+ Brand Messaging
+ Campaigns
+ Environment