ILA San Juan

ICON

Logo Form uses the structural landmark of the building as the main icon theme.

TYPEFACE

Typeface Serif Combination for a classic and timeless elegance according with the image for the office complex.

Logotype color icon gradient was implemented for movement purposes since the office building architecture is very static, brutalist and bold.

COLOR PALETTE

Logotype has a color palette that uses intermediate grays & emerald green to connect-evoke with the building nature surroundings that the complex will have with the implementation of gardens in different areas.