A playful brand full of connotations comes from a famous phrase used by Chicky Starr, a retired wrestler. Cajita e’ Pollo raises the fast food quality for chicken and potatoes. Their sophisticated techniques and preparation of the chicken and potatoes takes them to the next level! The identity uses vivid warn color palette such as yellow for a warm accent in contrast with charcoal grey for a more stable look of the brand. Also, in some of the packaging options, the chicken wire element is incorporated for a more fun and farm look. The typeface is fun with movement creating the echo of the phrase Cajita e’ Pollo.

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